Rodeo in the Valley

Our sister company, BSN Rodeo Co. & title sponsor, Rural King Present to you ... 

"Rodeo in the Valley" 

A five month International Pro Rodeo series (IPRA) located in Bristol, VA. Rodeo in the Valley will present 8 Pro Rodeo events; bronc riding, bull riding, cowgirls break away roping, cowgirls barrel racing, tie down roping, steer wrestling & team roping. Visit the link below to view all participant information.

Rodeo in the Valley: IPRA Rodeo Entry

Other event dates held outside of the monthly Pro Rodeos already scheduled will be announced to the BSN Rodeo co. & Denim Kyote facebook pages. Make sure you are following both pages to stay up to date on all event announcements.

Facebook: BSN Rodeo Co. 

Facebook: The Denim Kyote

Who’s excited to see Matt Merritt?! He’s the entertainer of the Australian and Canadian PBR finals,1st ever PBR in New...

Posted by BSN Rodeo Co. on Monday, April 5, 2021

Rodeo in the Valley is an outdoor venue and social distance friendly. Stadium seating is available, though our hill side rodeo viewing option allows for a more comfortable and relaxed viewing experience for you and your family, the hill side also offers a panoramic view of the Blue Ridge Mountains and the entire arena (just don't forget to bring your own chair or blanket). Hill side viewing allows for you and your family to see every angle of non stop action and entertainment, Rodeo in the Valley, has to offer. 

If you are interested in joining "Vendor Alley in the Valley" where all the shopping, eating, funnel cake fryin, cotton candy making and the hangout is happenin,  we still have open spots for retail and food vendors. For more information on how to grab a spot at "Vendor Alley" you can contact us at the options below. 


Phone: Chelsey Nelms (770-880-8315)

If you would like to advertise your business at, Rodeo in the Valley, you can also sponsor/title a bucking chute. By sponsoring a bucking chute you get a monthly feature on all of our social media outlets (BSN Rodeo Co. & The Denim Kyote), your business titled chute will be announced every time a rider is in their respective chute and a space in "Vendor Alley" will also be included free of charge. Your business will be seen by thousands of spectators through out our whole summer series. If you would like a more detailed sponsorship packet you can email us at the option below. 


 y’all mark your calendars and be sure to tag all your friends! It’s going to be huge! And social distancing...

Posted by BSN Rodeo Co. on Saturday, April 24, 2021

Rodeo in the Valley Location...

Google Map Directions: 11100 Reedy Creek Rd, Bristol Va

Rodeo in the Valley Admission: 

$15 at the gate. 

Ages 3 & under are free.  

Pre ticket sales available at Boot Barn, Rural King and Country Corner Market in Bristol. Online ticket sales are also available. (link coming soon)    

Preferred Parking: $5 (closest to the arena, which benefits those with small children and a need for handicap accessibility.) All other parking is free